Which AI should you use?

Your work is coding, careful analysis, or writing that has to keep your voice. It's the strongest default for engineering and for tasks where being right beats sounding confident.

You want one tool that does a bit of everything (text, images, voice, data analysis, custom assistants) with the largest ecosystem and the most help available online.

You live in Google Workspace, or you need to reason over very large documents, long videos, or mixed media in a single prompt.

You need a read on what's being said right now on X, or you prefer a blunter, more casual tone, and you'll verify anything important.

You want to self-host a capable model, care about cost-efficiency, or need a European, vendor-independent option with strong small models.

Cost is the dominant constraint and you want strong open-weight reasoning, ideally self-hosted given the data-governance questions around its hosted service.

You want open weights with a size for every job and strong multilingual coverage, self-hosted for data-sensitive work.

You mainly need current, sourced answers (research, fact-finding, comparisons) rather than open-ended chat or content generation. It cites everything, so you can verify before you act.

You want to own the model that runs your product (self-hosted, on-device, or fine-tuned) with the largest open ecosystem behind it and no per-token vendor bill.

Your organization runs on Microsoft 365 and you want an assistant that drafts in Office and answers over your own emails, files, and meetings with enterprise data protection.

You write code and want AI help in your editor (inline completion, chat about your repo, and an agent that makes multi-file changes) across VS Code, JetBrains, and GitHub.